{"id":232,"date":"2018-09-14T13:06:40","date_gmt":"2018-09-14T12:06:40","guid":{"rendered":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/?p=232"},"modified":"2018-09-14T13:10:47","modified_gmt":"2018-09-14T12:10:47","slug":"nekoliko-bitnih-faktora-za-google-rangiranje","status":"publish","type":"post","link":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/nekoliko-bitnih-faktora-za-google-rangiranje\/","title":{"rendered":"Nekoliko bitnih faktora za Google rangiranje"},"content":{"rendered":"<p>Autor Josip Ivanovi\u0107, <a href=\"https:\/\/hr-seo.com\/\" target=\"_blank\" rel=\"noopener\">Optimizacija sajta Hrvatska<\/a><\/p>\n<p style=\"text-align: justify;\">SEO je industrija koja se neprestano razvija. Ono \u0161to je vrijedi danas mo\u017eda ne\u0107e sutra. Stoga je potrebno biti u toku, pratiti kretanja industrije i prilago\u0111avati se pravilima. U nastavku teskta slijedi nekoliko faktora koji \u0107e uvelike pomo\u0107i Va\u0161oj <a href=\"https:\/\/cro-seo.com\/\" target=\"_blank\" rel=\"noopener\">SEO kampanji<\/a>.<\/p>\n<h2>1. Sadr\u017eaj<\/h2>\n<p style=\"text-align: justify;\">Prema Andreju Lipattsevu, vi\u0161em stru\u010dnjaku za kvalitetu pretra\u017eivanja na Googleu, sadr\u017eaj je jedan od najva\u017enijih Googleovih faktora rangiranja. Sadr\u017eaj je ve\u0107 neko vrijeme zna\u010dajan faktor rangiranja &#8211; no posljednjih godina vidjeli smo pomak od sadr\u017eaja usmjerenog na klju\u010dne rije\u010di prema relevantnom sadr\u017eaju pisanom na prirodan na\u010din.<\/p>\n<p style=\"text-align: justify;\">Studija koju je uradio SearchMetrics otkrila je da samo 53% od 20 Google upita imaju klju\u010dne rije\u010di u title tagu, a manje od 40% landing stranica ima klju\u010dne rije\u010di u H1 tagu. Taj broj pada u odnosu na pro\u0161lu godinu, \u0161to &#8222;jasno pokazuje da Google procjenjuje sadr\u017eaj prema relevantnosti, a ne ubacivanjem klju\u010dnih rije\u010di na odre\u0111ena mjesta.<\/p>\n<p style=\"text-align: justify;\">A\u017euriranja algoritma kao \u0161to su Hummingbird i RankBrain stavljaju va\u017enost na semanti\u010dku relevantnost, \u0161to zna\u010di da dubinsko analiziranje neke teme, pisano lako razumljivim jezikom uvijek pobje\u0111uje visoko optimizirani sadr\u017eaj. Ovo nam govori i to da tekstovi sa ve\u0107im brojem rije\u010di imaju bolju prolaznost od kra\u0107ih tekstova.<\/p>\n<h3>\u0160ta ovo zna\u010di ba\u0161 za Vas?<\/h3>\n<p style=\"text-align: justify;\">Sadr\u017eaj utje\u010de i na druge faktore rangiranja, kao \u0161to su bounce rate i CTR. Zato se za najbolje rezultate pobrinite da va\u0161 sadr\u017eaj bude sveobuhvatan i relevantan za va\u0161u publiku. Npr. detaljna analiza novog Audija Vam ne\u0107e previ\u0161e korisititi ako se bavite uzgajanjem cvije\u0107a.<\/p>\n<h2>2. Link building<\/h2>\n<p style=\"text-align: justify;\">Link building je i dalje va\u017ean faktor Google rangiranja, ali dobro je znati i to da nije svaki link isti i da je tokom godina Google nau\u010dio razlikovati dobre i lo\u0161e linkove. Vi\u0161e linkova i dalje \u0107e rezultirati boljim rangiranjem, ali samo ako su to linkovi sa razli\u010ditih autoritativnih domena.<\/p>\n<p style=\"text-align: justify;\">Ve\u0107ina top SEO stru\u010dnjaka smatra kako je klju\u010d za dobru link building kampanju u stvaranju kvalitetnog sadr\u017eaja, a zatim u promoviranju tog sadr\u017eaja. Kvalitetan sadr\u017eaj \u0107e sam po sebi privla\u010diti linkove, ali mu je uvijek dobro pomo\u0107i sa dobrom outreach kampanjom.<\/p>\n<h3>\u0160ta ovo zna\u010di ba\u0161 za Vas?<\/h3>\n<p style=\"text-align: justify;\">Postoji <a href=\"https:\/\/hr-seo.com\/link-building-danas\/\" target=\"_blank\" rel=\"noopener\">mnogo razli\u010ditih na\u010dina<\/a> za dolazak do linkova, ali budite oprezni, nije svaki na\u010din dobar na\u010din. Google je svakim danom sve pametniji, link koji je danas bio OK, sutra mo\u017ee biti lo\u0161. Dobro razmislite da li \u017eelite link ba\u0161 sa te domene.<\/p>\n<h2>3. Mobile-First index<\/h2>\n<p style=\"text-align: justify;\">Bitna promjena koju smo vidjeli ove godine je prelazak na mobile-first indeksiranje. Ovo zna\u010di da se za rangiranje koristi mobilni index.<\/p>\n<h3>\u0160ta ovo zna\u010di ba\u0161 za Vas?<\/h3>\n<p style=\"text-align: justify;\">Ako jo\u0161 niste pre\u0161li na responsive design, trebali bi. Ako bolje razmislite implementacija reponsive designa \u0107e Vam pomo\u0107i ne samo kod Google rangiranja, ve\u0107 i kod zadovoljstva Va\u0161ih posjetitelja. Tko \u017eeli zumirati stranicu na mobitelu da bi pro\u010ditao ne\u0161to iz sidebara? Nitko, a vjerojatno ni Vi. Znaju\u0107i I to da je svakim danom sve vi\u0161e i vi\u0161e posjetitelja sa mobilnih ure\u0111aja, ovaj aspekt nije zanemariv.<\/p>\n<h2>4. \u0160ta jo\u0161?<\/h2>\n<p style=\"text-align: justify;\">Postoje I mnogi drugi bitni faktori za Google rangiranje. Neki od njih su:<\/p>\n<p style=\"text-align: justify;\"><strong>Enkripcija<\/strong>: Google je jo\u0161 2014. godine objavio da \u0107e web stranice sa implementiranom HTTPS enkripcijom bolje prolaziti od svojih HTTP konkurenata. SearchMetrics ovo i potvr\u0111uje sa analizom koja pokazuje kako se 45% top web stranica u\u010ditava preko https protokola.<\/p>\n<p style=\"text-align: justify;\"><strong>H1 i H2 tagovi<\/strong>: bez obzira na to \u0161to kori\u0161tenje H1 i H2 tagova poma\u017ee u rangiranju, oni tako\u0111er utje\u010du I na user experience, te ih je pametno koristiti.<\/p>\n<p style=\"text-align: justify;\"><strong>Anchor text<\/strong>: iako je kori\u0161tenje &#8222;exact match&#8220; anchor texta rizi\u010dno, te Vas mo\u017ee dovesti do Pingvin kazne, ipak se ne smije zanemariti. Anchor text je i dalje bitan faktor rangiranja, i dobro je imati barem nekoliko linkova sa &#8222;exact match&#8220; anchor textom. Nakon toga pravite linkove koriste\u0107i raznovrsne rije\u010di kao anchor text.<\/p>\n<p style=\"text-align: justify;\">Nadam se da Vam je ovaj tekst barem malo pomogao, a \u017eelite li ostati u toku pretplatite se na neki od na\u0161ih social media kanala ili jednostavno pratite na\u0161 blog.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Autor Josip Ivanovi\u0107, Optimizacija sajta Hrvatska SEO je industrija koja se neprestano razvija. Ono \u0161to je vrijedi danas mo\u017eda ne\u0107e sutra. Stoga je potrebno biti u toku, pratiti kretanja industrije i prilago\u0111avati se pravilima. U nastavku teskta slijedi&#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nekoliko bitnih faktora za Google rangiranje - SEO blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/nekoliko-bitnih-faktora-za-google-rangiranje\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nekoliko bitnih faktora za Google rangiranje - SEO blog\" \/>\n<meta property=\"og:description\" content=\"Autor Josip Ivanovi\u0107, Optimizacija sajta Hrvatska SEO je industrija koja se neprestano razvija. Ono \u0161to je vrijedi danas mo\u017eda ne\u0107e sutra. Stoga je potrebno biti u toku, pratiti kretanja industrije i prilago\u0111avati se pravilima. U nastavku teskta slijedi...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/nekoliko-bitnih-faktora-za-google-rangiranje\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-14T12:06:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-14T12:10:47+00:00\" \/>\n<meta name=\"author\" content=\"ing. Predrag Ma\u010deta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u043e\u0434\" \/>\n\t<meta name=\"twitter:data1\" content=\"ing. Predrag Ma\u010deta\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/nekoliko-bitnih-faktora-za-google-rangiranje\/\",\"url\":\"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/nekoliko-bitnih-faktora-za-google-rangiranje\/\",\"name\":\"Nekoliko bitnih faktora za Google rangiranje - SEO blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/#website\"},\"datePublished\":\"2018-09-14T12:06:40+00:00\",\"dateModified\":\"2018-09-14T12:10:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/#\/schema\/person\/52601770e5f398df65f9be553a55b301\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/nekoliko-bitnih-faktora-za-google-rangiranje\/#breadcrumb\"},\"inLanguage\":\"sr-RS\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/nekoliko-bitnih-faktora-za-google-rangiranje\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/nekoliko-bitnih-faktora-za-google-rangiranje\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"SEO blog\",\"item\":\"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nekoliko bitnih faktora za Google rangiranje\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/#website\",\"url\":\"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/\",\"name\":\"SEO blog\",\"description\":\"SEO blog. Optimizacija sajta\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sr-RS\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/#\/schema\/person\/52601770e5f398df65f9be553a55b301\",\"name\":\"ing. Predrag Ma\u010deta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/546d63c04e076ac91aafa26e4b0bf906?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/546d63c04e076ac91aafa26e4b0bf906?s=96&d=mm&r=g\",\"caption\":\"ing. Predrag Ma\u010deta\"},\"url\":\"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nekoliko bitnih faktora za Google rangiranje - SEO blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/nekoliko-bitnih-faktora-za-google-rangiranje\/","og_locale":"sr_RS","og_type":"article","og_title":"Nekoliko bitnih faktora za Google rangiranje - SEO blog","og_description":"Autor Josip Ivanovi\u0107, Optimizacija sajta Hrvatska SEO je industrija koja se neprestano razvija. Ono \u0161to je vrijedi danas mo\u017eda ne\u0107e sutra. Stoga je potrebno biti u toku, pratiti kretanja industrije i prilago\u0111avati se pravilima. U nastavku teskta slijedi...","og_url":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/nekoliko-bitnih-faktora-za-google-rangiranje\/","og_site_name":"SEO blog","article_published_time":"2018-09-14T12:06:40+00:00","article_modified_time":"2018-09-14T12:10:47+00:00","author":"ing. Predrag Ma\u010deta","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u043e\u0434":"ing. Predrag Ma\u010deta","\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430":"4 \u043c\u0438\u043d\u0443\u0442\u0430"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/nekoliko-bitnih-faktora-za-google-rangiranje\/","url":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/nekoliko-bitnih-faktora-za-google-rangiranje\/","name":"Nekoliko bitnih faktora za Google rangiranje - SEO blog","isPartOf":{"@id":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/#website"},"datePublished":"2018-09-14T12:06:40+00:00","dateModified":"2018-09-14T12:10:47+00:00","author":{"@id":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/#\/schema\/person\/52601770e5f398df65f9be553a55b301"},"breadcrumb":{"@id":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/nekoliko-bitnih-faktora-za-google-rangiranje\/#breadcrumb"},"inLanguage":"sr-RS","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.optimizacijasajtaseo.net\/seoblog\/nekoliko-bitnih-faktora-za-google-rangiranje\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/nekoliko-bitnih-faktora-za-google-rangiranje\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"SEO blog","item":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/"},{"@type":"ListItem","position":2,"name":"Nekoliko bitnih faktora za Google rangiranje"}]},{"@type":"WebSite","@id":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/#website","url":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/","name":"SEO blog","description":"SEO blog. Optimizacija sajta","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"sr-RS"},{"@type":"Person","@id":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/#\/schema\/person\/52601770e5f398df65f9be553a55b301","name":"ing. Predrag Ma\u010deta","image":{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/546d63c04e076ac91aafa26e4b0bf906?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/546d63c04e076ac91aafa26e4b0bf906?s=96&d=mm&r=g","caption":"ing. Predrag Ma\u010deta"},"url":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/wp-json\/wp\/v2\/posts\/232"}],"collection":[{"href":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":3,"href":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/wp-json\/wp\/v2\/posts\/232\/revisions"}],"predecessor-version":[{"id":235,"href":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/wp-json\/wp\/v2\/posts\/232\/revisions\/235"}],"wp:attachment":[{"href":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/wp-json\/wp\/v2\/media?parent=232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/wp-json\/wp\/v2\/categories?post=232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.optimizacijasajtaseo.net\/seoblog\/wp-json\/wp\/v2\/tags?post=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}